Campaigns
Mahindra First Choice goes strategic with Fuel Station branding
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

Mahindra First Choice, a multi-brand certified used car company, has executed a strategic outdoor campaign to target car users. The campaign has been tactically placed on media available at petrol stations to target the right TG. The campaign, handled by Glo, the out of home division of Lodestar Universal McCann, has been executed in Mumbai and Delhi NCR. In Chennai conventional media has been included in the plan.
The month-long campaign goes with the message ‘Giving Wheels to a Billion Dreams’.
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Campaigns‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
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TendersSIMCA Advertising Limited secures advertising rights at Shirdi Airport
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CampaignsParamount Pictures takes ‘Street Fighter’ from street signs to larger-than-life OOH stunts
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate