Campaigns
Mahindra First Choice goes strategic with Fuel Station branding
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
Mahindra First Choice, a multi-brand certified used car company, has executed a strategic outdoor campaign to target car users. The campaign has been tactically placed on media available at petrol stations to target the right TG. The campaign, handled by Glo, the out of home division of Lodestar Universal McCann, has been executed in Mumbai and Delhi NCR. In Chennai conventional media has been included in the plan.
The month-long campaign goes with the message ‘Giving Wheels to a Billion Dreams’.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow