Maggi doubles down on flavour with high-impact OOH campaign

Nestlé Maggi has rolled out a vibrant outdoor campaign across Mumbai to promote its new Maggi Double Masala variant, using high-visibility transit media and billboards to reinforce the product’s key proposition—more flavour, more masala. 

Executed across multiple locations in the city, the campaign adopts a simple yet striking visual approach. Dominated by Maggi’s signature yellow branding, the creative places the spotlight firmly on the product pack while delivering a clear message: “Your Favourite now with Double Masala.” 

By leveraging Mumbai’s busy streets and transit touchpoints, Maggi brings its product upgrade directly into consumers’ everyday journeys.