Campaigns
‘Leila’ is the new OOH show stealer in Mumbai
Netflix promotes its latest show ‘Leila’ across Mumbai with attractive OOH creatives across key locations
Leila, the Indian dystopian web television series, was released on Netflix in the first week of June, and it has since been the talk of the town. The outdoor campaign seems to have played a big role in generating high viewership for the popular show.
Even after the release of the show, Leila continues to maintain hard-to-miss presence on large formats across Delhi, Mumbai and other cities, using different creatives for different locations such as traffic hubs on roads, rail, etc.
Even as Netflix goes big on the Indian market with exclusive Indian shows, the brand is leveraging OOH with extensive campaigning, wooing potential audiences across metros.
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Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
The campaign is executed by Posterscope India
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The campaign is conceptualized by VML
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Insights‘Audience measurement will never be effective without asset measurement’
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Campaigns
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
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Campaigns
KitKat turns its logo into a quiet reminder to ‘have a break’
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Innovative Use
Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’