Laqshya Media Group rolls out Santoor campaign in 7 states

Laqshya Media Group has executed an extensive, multilingual (Hindi, Tamil, Oriya, and Gujarati) OOH campaign for Santoor, the flagship brand of Wipro Consumer Care, one of the largest selling soap brands in India.

The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.

About the campaign, Prasanna Rai, CMO and Head of Ecommerce Business, Wipro Consumer Care and Lightning, said, “As part of the growth strategy on Santoor, we are looking at delivering tactical brand message on-ground, at scale, in sub 5 lakh population towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly.” 

Amarjeet Hudda, COO of Laqshya Solutions, said, “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are. We’re so glad that Santoor is one of those brands, and we’re honoured to empower them by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out of Home solutions is what we’re all about.”