Koryo beckons consumers with quality assurance

Koryo, a private label electronic consumer brand under the under Future Group umbrella, has unfurled an innovative campaign to spur its brand building efforts. Rolled out in a partnership with Rapport WW, Koryo is being positioned as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.

Targeted mainly at the women audience in the 25-55 age-group, the campaign lays emphasis on quality assurance, reinforced by the promise of “72 hrs repair or replace”.

The brand has reached out to consumers in key cities like Delhi, Mumbai, and Bengaluru, Tier II cities like Pune, Kolkata, Lucknow as well as smaller cities like Varanasi, Allahabad, Thiruvanthapuram.