Campaigns
Khatron Ke Khiladi plays well on Outdoors
The GEC channel partners with Bright Outdoor Media to execute the show promotional campaign
Colors, a leading GEC channel is back with its daring show called Khatron Ke Khiladi with a new concept- Darr ki University where 10 contestants are set to tear down their inner barriers to face their biggest fears in the new season. While the concept of this years’ edition is new but the promotional campaign remains the same. The brand has again taken the OOH medium to create stir amongst the masses to garner the highest TV viewership for the show.
An exclusive campaign has been rolled out in Mumbai in association with Bright Outdoor Media where the host of the show- Rohit Shetty is the main face of the campaign where he is shown doing the stunts himself and with his contestants of this year. The campaign has been deployed on large size hoardings spread across Andheri, Juhu, Bandra and other high footfall area.
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