Campaigns
Hayu beams on OOH canvas
The campaign is illustrative of the rapidly growing audiences for different OTT platforms

Hayu, a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, has hit the Indian OOH streets to promote the OTT’s streaming services. The campaign featuring reality show ‘The Real Housewives’ is illustrative of the rapidly growing audiences for different OTT platforms.
The campaign is writ large on skywalk media in Bengaluru.
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TendersUPMRC opens up Agra Metro for advertising rights across 9 stations
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Markets in FocusOOH emerges as a key driver of connected commerce strategies in the US – OAAA Report
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CampaignsApple TV+ turns Times Square corner into a Formula 1 racetrack
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Brand Insights‘I see OOH as a primary pillar, not a secondary thought’