Campaigns
Fastrack keeps time with OOH
The brand has time to time unveiled highly creative and attractive OOH campaigns.
Fashion accessory retail brand Fastrack showcases its range of watches on the OOH canvas, illustrated by this display on a busy street in Bengaluru. The brand has time to time unveiled highly creative and attractive OOH campaigns.
As the OOH audience size grows with the Covid-19 situation improving, fashion brands are likely to make bigger statements in the OOH environment, more so as MNC offices open up for employees to report in-person.
AUGUST 2025
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IKEA’s ‘Halloween Essentials’ OOH campaign
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Puma becomes PVMA for PV Sindhu
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Heineken swaps AI companionship for real beer in cheeky OOH campaign
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
Shaadi.com stirs up Lucknow with a giant kadhai installation
The campaign is executed by MOMS Outdoor
BengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
Stanley Black & Decker’s brand, DEWALT launches innovative OOH campaign
The campaign is executed by MOMS Outdoor
Piyush Pandey paid tribute through citywide OOH displays
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
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Creative ConceptsMcDonald’s unleashes “McScream” OOH installation in NYC for Halloween
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Industry NewsGlobal Outdoor Advertising market headed for $26.47 billion by 2034
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Campaigns
The Brand Sigma marks 5 years with a DOOH campaign
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Campaigns
Heineken swaps AI companionship for real beer in cheeky OOH campaign