Ellora Outdoor develops premium unipoles in Varanasi

Ellora Outdoor has recently developed 10 front-lit unipoles in Varanasi’s Nadesar area. The unipoles sized at 12ft x 8 ft are placed in a park facing Taj Hotel. The unipoles have been erected with 80 ft distance between each.

Vakil Kumar Yadav, Partner, Ellora Outdoor, told Media4Growth, “Today, brands are always looking for some innovation even in static outdoor. Time has come when we have to dish out more visually appealing, well-maintained and newer media even in traditional outdoor. That brings us to develop sites like this. We already have Taj and other hotel groups using these new media.”

Ellora has also been maintaining digital screens in the city’s most crowded Gadhauliya crossing. On maintaining such a site in a cluttered city like Varanasi, Vakil added, “Maintenance is tough but doable. We have employed separate teams for maintaining the beauty and efficiency of these new media.”