Campaigns
Alia Bhatt gives HUL’s Lux a refreshing presence in the outdoor
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the’Be Fresh. Be Fragrant’ proposition
Bollywood star Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the ‘Be Fresh. Be Fragrant’ proposition through the HUL brand’s OOH campaign that leaves a refreshingly green hue on Mumbai’s OOH landscape.
While it was Leela Chitnis who featured in the brand’s first ever advertisement (in 1909) as the brand ambassador, there have been many others like Madhuri Dixit, Juhi Chawla, Aishwarya Rai Bachchan, Priyanka Chopra, Katrina Kaif, Asin and Deepika Padukone who have been the faces of the brand.
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OACRoll Dot Agency duo bags YOC 2026 title for their campaign ‘PauseBoards’ ‘
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CampaignsCASHurDRIVE Marketing Ltd executes Spider-Man’s take over in India
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OAAIndriya Jewels is OOH Brand of the Year & ‘Spotify Commute – Aaj Raaste Mein Kya Suna’ is Campaign of the Year in OAA 2026
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OAC#OAC 2026: ‘When the medium becomes a movement, it stops being just media’ – Alok Chitre of Rajasthan Royals