Campaigns
Akshay Kumar tickles taste buds with Fortune edible oil
Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities
Adani Wilmar having appointed Akshay Kumar as the brand ambassador for Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities.
Fortune edible oil has taken a male celebrity on-board first time for the new campaign. The theme of the campaign is “Ghar Ka Khana, Ghar Ka Hota Hai”.
Sharing his thoughts on the campaign, Rohit Markanday, Trade Head, Fortune Foods (Adani Wilmar), said, “As this is the first campaign with our brand ambassador Akshay Kumar, we wanted to create high visibility through TV, Print, Radio and OOH.”
“To boost our OOH campaign we selected a right visibility mix of bqs, billboards, Metro panels, mall media in all Metro cities and TLP towns. Our Trade Marketing Team shortlisted impactful sites in 21 cities,” he said.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Continental Tyres drives multi-city OOH campaign
Birds Eye cracks open giant Fish Finger OOH installation in London
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
RoshanSpace Brandcom takes up Title Sponsorship of OAA for the 5th consecutive year
Are measurement & creativity incompatible?
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
happn brings missed London connections to life with OOH campaign
The campaign has rolled out across 14 major London bus routes and 30 Underground escalator panels, strategically targeting some of...
Bonds turns baby growth into a live sequential growth OOH
The campaign is designed and built by Revolution360
South Indian Bank launches Mumbai metro branding campaign
Covering a 35-kilometre stretch with 30 stations, the campaign prominently showcases the Bank’s branding across key transit corridors connecting Gundavali...
PepsiCo and The Mandalorian & Grogu build galactic OOH experience
The campaign is executed in UK across Bauer Media’s Salford domination sites
Paramount+ brings Dutton Ranch to life with fiery OOH Installation
The installation has been executed at Waterloo Station in London.
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
-
InsightsWhy the future of AI in advertising will depend on managing consequences responsibly
-
Campaigns
South Indian Bank launches Mumbai metro branding campaign
-
Campaigns
PepsiCo and The Mandalorian & Grogu build galactic OOH experience
-
Creative Concepts
Paramount+ brings Dutton Ranch to life with fiery OOH Installation