Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

After creating a visible impression of the ‘Toilet – Ek Prem Katha’ promotion at food outlets, Viacom 18 Motion Pictures tied up with Air Asia to further the movie’s promotion through in-flight and on-ground activations like innovatively placing the posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc. The innovative promotions and branding have been executed by The Social Street. 

The outreach was extended to a larger audience by amplifying it digitally and across social media platforms.