Campaigns
adidas ‘made Originals’ leaves a strong OOH footprint
The innovation a true standout

Sportswear brand adidas Originals took the OOH route to unveil an eye-catching innovative campaign, in tandem with the rollouts in other media channels. The ‘made Originals’ campaign featuring brand ambassador Ranveer Singh made an impressionable presence in the outdoor, as is illustrated by this display on an FoB media in the Koramangala area of Bengaluru.
Time to time this brand has wowed the OOH audience with striking creatives. Earlier this year, the global brand won the Outdoor Grand Prix at Cannes for its Liquid Billboard.
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International EventsFrom field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all!
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OAARitu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026
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CampaignsAmnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
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CampaignseasyJet urges travellers to ‘Drop Everything’ with OOH Campaign in the UK