Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services
The campaign aims to give the brand instant recognition and shine with the intended target segment
The recommendations were put forth during the course of a brainstorming open house session at the conference
The OOH firm runs a digital TV screens network inside the busy station
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
Leading OOH firm Accord has executed the campaign
Laqshya Media has executed the campaign, using large formats at vantage points across the city
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
