According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the...
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How...
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet...
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
Adding another substantially large force of 1500 to their already existing transit media properties, Prithvi Ads gains rights to one zone of the KSRTC buses.
The ad space on the BMTC fleet comprising 2,000 buses covers an area of close to 160,000 sq. ft.
IKON has executed the campaign in Bengaluru
Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution...
