Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world,...
The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local...
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post...
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
The massive campaigns provide the much needed props to regional OOH operators
Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi...
The TV network has launched an extensive campaign in Kolkata to gain lead ahead of the Assembly elections.
Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars
Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.
