The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
Both the tenders will be allotted for 3 years with extendable option of up to two years
Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term
Bids will be invited for putting up digital screens on unipoles
The rights will be awarded for a 5-year period
The rights have been acquired for five years each
243 screens to be put up inside Delhi, UP and Haryana stations
The unknown entity recently won the outdoor media rights in Ludhiana city
The rights will be awarded on 1,157 buses linked to 10 depots
The brand opted for light pole branding for maximum visibility
