The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.
The contract will be awarded for a period of 5 years
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played...
The GEC is putting up 48 TV screens inside the Metro stations
The station branding has been taken by Bureau of Indian Standard (BIS)
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
Having got the rights for 5 years, the company will build formats at the station entry and exit points
