The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry
The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action...
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels...
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
