The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and investment in expert talent.
Running alongside the 19th OOH Advertising Convention (OAC) 2025, the OAC Expo is set to present the latest innovations, technologies, and services in the Out-of-Home industry.
This collaboration brings DoohClick’s full-stack ad management technology to Network X OOH’s expanding digital network - streamlining campaign execution, boosting reporting capabilities, and enabling scalable growth.
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM, Dentsu and Publicis Groupe.
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
This strategic move is in collaboration with the MMMOCL (Maha Mumbai Metro Operation Corporation Ltd.) and Signpost India Limited.
The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the premier industry event OOH Advertising Convention coming up...
