UMAGINE, being organized by Tamil Nadu Government's Electronic Corporation of Technology (ELCOT), brings together exponents of state-of-the-art technologies
Doubling OOH business will be the overarching theme of the 2-day OOH flagship event
The redevelopment is being taken up under the Amrit Bharat Scheme
The campaigns has been executed on 60 hoardings & 160 railway platform boards
The OOH firm unveils large format DOOH screens at two key locations
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
