Cab advertising being viewed as traffic hazard
More than 50% of outdoor sites in the city are reportedly unauthorised
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The ULB is looking to generate Rs 2 cr revenues from advertising contracts
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets
Media owners expected to provide sites at no profit margin
DTC has floated a tender for modernisation of the Nehru Place bus terminal
Netflix once again takes the OOH route for the big impact
Bids will be for large and small unipoles, LED/LCD screens, gantries, rooftop utilities media, BQS, etc., at 3,127 sites
