Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful...
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station...
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit...
Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple...
The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh,...
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The...
‘DMRC has made a paradigm shift in its advertising business approach’
