Campaigns
Xiaomi dials into OOH again to reassert its brand presence
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Mobile handset brand Xiaomi has launched a large campaign that straddles 13 cities including the 8 major cities to strongly position its new range of offerings in the Indian market. The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc. In all some 100 media units were taken up for the campaign.
In addition, the brand also carried out an LED media innovation in Bengaluru’s Indira Nagar that sees the presence of a large number of young people, who are among the key target groups for the mobile handset brand.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025