Campaigns
Xiaomi dials into OOH again to reassert its brand presence
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Mobile handset brand Xiaomi has launched a large campaign that straddles 13 cities including the 8 major cities to strongly position its new range of offerings in the Indian market. The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc. In all some 100 media units were taken up for the campaign.
In addition, the brand also carried out an LED media innovation in Bengaluru’s Indira Nagar that sees the presence of a large number of young people, who are among the key target groups for the mobile handset brand.
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Talks OOH
CK Kumaravel, Co-founder & CMD of Naturals Salon & Spa, to deliver keynote address at South India Talks OOH 2025
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Sustainability
Moving Walls partners with Cedara to drive sustainable advertising
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Campaigns
Tanishq takes Rivaah to the streets with culture-focused OOH push
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Campaigns
Infinix introduces its mammoth phone with India’s tiniest billboards