The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
The brand aims to widen its consumer base outside it’s home base of Kerala.
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
The ad rights will be awarded for a period of 5 years, extendable by another 5 years.
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'
