Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

US’ Basis Technologies in tie-up with Vistar Media for DOOH

In Digital OOH By M4G Bureau - July 12, 2023

Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

Former IPG executive Mike Cooper joins DOmedia leadership team

In Digital OOH By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion

Yahoo makes Scope3 carbon neutral inventory available to advertisers

In Digital OOH By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

In Campaigns By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace