This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in the region via online delivery.
The initial phase of this project includes 20 strategically positioned Digital Bus Shelters at prominent junctions, near malls and key marketplaces.
To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India Premium DOOH led campaign with eye-catching...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
Expanded geographic presence and new LATAM leader will bring proven digital signage solutions to a wider range of businesses seeking an elevated customer experience
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
Ocean Outdoor UK CEO Phil Hall says: “The BFI IMAX has a significant place in Ocean’s history as our original Ask For It By Name location.”
