The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED...
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster...
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can...
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and...
Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away...
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small...
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road...
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights...
