The immersive campaign includes a striking bus shelter innovation
Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising...
Dino Burbidge helps businesses discover and explore their most creative, valuable and innovative opportunities
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante
The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the...
OAA 2024 onboards Urvashi Arya, Senior Brand Manager, Bausch & Lomb, as a Jury member. The OOH Advertising Awards, formerly known as Outdoor Advertising Awards, is open to...
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and...
Key takeaways from a session on sustainability at the WOO Africa Forum
