The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with...
Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s...
In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business...
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
The landlords have been given 25 days’ time to remove the structures, failing which the LDA would do the same and recover the cost of removal...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can...
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as...
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on...
