The industry body also maintains that digital media will not be a viable substitute for rooftop media
The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage
The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai
A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India
Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone
The contract will be awarded for a period of 5 years
Apparently they have not received any notification with regard to removal of rooftop media
OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign
Offering a 360 degree viewing angle, the signage caters to plaza occupants and vehicular traffic dropping off passengers at the departure terminal of the Kempegowda International...
