The OOH campaign engages mases with an offer through a QR based technology
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
Mall media will be a big part of the campaign along with conventional media
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on...
Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’
The discussion will centre on ‘How OOH builds unmissable brand visibility’
Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new...
Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’