Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
The campaign will be launched across mediums along with high powered on-ground activations
Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement
The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base
The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata
The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with...
The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration
The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase