The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly
The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration
Van Heusen activates customer engagement at Mumbai Airport
The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear
Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens
Shot in Leh Ladakh, the campaign covered across the nation to capture the market share during festive season
Also, programmatic OOH buying is gaining momentum, he says
The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations
With a combined prize pool of over $1 million, the awards will feature 4 different categories that recognise individuals for their various contributions to charities and...
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement