Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African...
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical...
DDX Asia, the one-stop expo of digital display solutions for retail and OOH industries launched last year, will be organised in Hall no 5, Nesco Exhibition...
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st...
