“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,†says Siddharth Anand Jha, Senior General Manager –...
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH...
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an...
Mumbai streets shine the light on the new show
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands...
Gujarat Talks OOH will be organised at Courtyard by Marriott, Ahmedabad on April 23
MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns
A team of 6 maestros has been introduced under the wing
