Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
Ocean’s first Welsh location extends its XL Network fleet of 24 connected DOOH roadside screens which are at least 1.5 times larger than a standard 48-sheet
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in...
In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
The account will be handled by the agency’s Bengaluru office.
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the...
Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be...
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
