Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities
Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor...
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says...
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of...
Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah,...
