The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed offerings.
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood...
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising...
The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign....
