Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.
The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate...
‘The demand for transparency has gone up in these Covid times’
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
