Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at...
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.
The brand promotes the message of democratization of the internet through fun filled activities at Movie Times theatre in the city.
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
The brand will reach out to students across 118 schools in Maharashtra
Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
