Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and...
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners
Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to...
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline...
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone...
