The Lodha Palava branded buses showcase the multitude options where citizens could live, work, learn and play using Palava’s many facilities
The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)
The tender is for digital ad displays on 100 low floor AC buses and 150 low floor non-AC buses
Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender...
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
The transit authority calls bids for bus wraps and Modern Porta Cabin Time Keeping Booths branding for North & East areas
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
The media rights are on side and back panels of BEST buses; rights given for 3 years
The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka
The campaign brings out the scenic beauty of the state, targeting young travel enthusiasts to visit the God’s Own Country
