Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
The campaign is executed by Platinum Outdoor
The OOH company has secured exclusive full bus branding rights for 3,000 non-A/C buses in Bangalore, with the landmark deal giving brands access to 450 square...
With Purple Line being a crucial part of Bangalore Metro’s network, connecting key areas of the city, Chennai based Mudra OOH adds a valuable asset to...
The campaign targeted over 90 Tier-2 and Tier-3 cities
Cityflo offers home to office bus rides in Mumbai and Hyderabad across 40 routes
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses in Mumbai, ensuring high visibility and...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring significant exposure for brands.
The Brihanmumbai Municipal Corporation unveils stringent guidelines for OOH and DOOH advertisements, incorporating specific regulations for political campaigns ahead of Maharashtra's state elections.
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
