The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.
Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for...
While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses...
The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and...
Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value...
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic...
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the...
