Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
The mall connects with emotional quotient via 360 Degree advertising platform.
TIMDAA, a company known for driving state-of-the-art structures for clients, is now in the Limca Book of Records for installing the biggest site in the country,...
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.
With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.
The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
