High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO...
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry...
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of...
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but...
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone's continued rapid growth, says Damian Cox,...
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
