As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through...
With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the...
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of...
Times Card's"Do more of what you love campaign is gaining eyeballs of 3 lakh customers travelling via Mumbai Metro on a daily basis
The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something...
For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which...
Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises...
