This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.
The OOH advertising too was set in regional contexts, and that worked for the brand
The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive...
Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas...
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry...
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
The company is putting up 1,000 plus front-lit structures on the metro pillars spread across the city
