‘Let’s create an empathetic space for women’

In Gallery By - March 13, 2024

Sapna Parmar, CEO – Shlok Media, recaps her journey in the OOH space and tells Media4Growth how women bring a lot to the table with their ability for multitasking, empathy and more, and how the OOH industry can encourage more women to become a part of it and thus enrich it. Watch the video that’s part of our series ‘Women of OOH: Conversations with women who made their mark in the OOH industry’.

‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action

In Campaigns By M4G Bureau - September 15, 2023

Fans will be able to watch highlights and big moments from the games on 18 DOOH screens across eight cities in the UK.

Rapport unveils DOOH campaign across the UK for US Open

In Campaigns By M4G Bureau - September 08, 2023

Residents of UK can finally watch the US Open on Sky Sports since 2015.

boAt #WatchHerPlay shakes off stereotypical characterisation of women in sports ‘on’ and ‘off’ field

In Campaigns By M4G Bureau - March 09, 2023

The brand celebrates the contribution of women in sports and encourages supporters & fans to celebrate ‘her’ in every “field” as she inks iconic moments in sports history.

Star Maa Bigg Boss Season 6 host Nagarjuna launches ‘Bigg Boss Is Watching You campaign with L&T Metro Rail Hyderabad

In Campaigns By M4G Bureau - November 18, 2022

The public safety awareness campaign has been rolled out at all 57 stations on the L&T Metro Rail network

Watch this space! Sky is not the limit

In OOH News By M4G Bureau - November 07, 2022

Research points to the scope of space advertising using CubeSats

Noise makes a loud statement on market dominance

In Campaigns By Prantika Ghosh - October 07, 2022

The campaign highlights the smartwatch brand’s growing market presence

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

In Research By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

In OOH News By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.