The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Following global expansion and continued strong local demand, unified retail media platform, Zitcha, has appointed Josh Forsyth as APAC sales lead. Australian-headquartered Zitcha, which operates across...
Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to...
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme
The campaign was executed around Bandra Worli Sea-link
Plain red and yellow billboards were installed with smell of fries emitting from them
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
