Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme
The campaign was executed around Bandra Worli Sea-link
Plain red and yellow billboards were installed with smell of fries emitting from them
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching
Aligned with World Cancer Day
A near six-year wait for media owners