The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
The Madras HC bench has granted interim stay after hearing a batch of petitions
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities
The brand is rolling out a multi-media campaign that will also cover OOH
The tender covers the Entry Road area and is for 5 years
The contracts are for advertising in 14 clusters and for a period of 3 years
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
The civic body has notified concerned mall owners for share of media ad revenue accruals